McDonald’s announced yesterday that it’s pledging to offer sustainable Happy Meal toys made with dramatically less plastic by the end of 2025. The chain says it started to cut its use of virgin fossil fuel-based plastic in its toys in 2018 and has already reduced that use by 30%.
Amy Murray, McDonald’s vice president of global marketing enablement, says that children and parents alike have been asking for more sustainable toys. More than 100 countries worldwide sell Happy Meals, and if the company hits the target it set yesterday, the company will have cut its use of virgin fossil fuel-based plastic by 90%.
The newer options will also be “cost neutral” for franchisees because the effort was designed with the existing price in mind, according to Murray. The company is also recycling the old plastic Happy Meal toys; in the UK and Japan, for example, they have reused the plastic for playgrounds and restaurant trays.