Kane Brown has partnered with PLB Sports & Entertainment to launch his very own cereal. Yes, really.
Kane Krunch will be available this spring and sold online at kanekrunch.com
“Getting to work with the team to create my own cereal is one of the coolest things I’ve ever gotten to do. You can ask my family, but we truly are a big cereal household, and I’m excited for my fans to be able to try it and get to share breakfast with me, too.”
A portion of the proceeds will go to benefit Kane’s charities.