Back in September Taco Bell was testing out a 30-day taco lover’s pass, and it must have been a huge success because they have decided to launch it nationwide.
The Mexican fast food change just announced the nationwide roll out of their first-ever Taco Lover's Pass, a digital subscription service where members can get one of seven tacos each day for 30 days for just $10.
The pass launched yesterday, with folks able to sign up for it via the Taco Bell app. Once they do, a secret category will unlock on the app menu, allowing them to choose their daily taco from seven options - Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Spicy Potato Soft Taco, Doritos® Locos Tacos and the Doritos® Locos Tacos Supreme.
According to Taco Bell, during their September trial run in Tucson, Arizona, 20% of those who signed up were new to the Taco Bell Rewards Program, while 20% were renewals. As for the most popular taco, most people went for the Doritos® Locos Tacos Supreme.
As for how folks online feel about this new deal:
- “I desperately want to applaud this but a part of me just knows it's wrong... @tacobell,” one person commented, while another added, “we would’ve been on this in college.”
- And another joked, “Comes with a new toilet after 1 month subscription.”