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Krispy Kreme Sets Doughnut Prices to Average Gas Price

After record-high gas prices in March, there is finally some relief at the pump. 

And some restaurant chains and gas stations have new limited-time deals with the goal of providing additional relief from high prices and inflation.  

Starting Wednesday and every Wednesday through May 4, Krispy Kreme is offering a dozen Original Glazed Doughnuts for the price of a gallon of gas, which it calls "doughnut deflation." 

For April 13, the price is $4.11 and the price will be “based on the national average price of a gallon of regular gasoline in the United States on the Monday at the beginning of the week,” the company said.

Photo: Getty Images

There is a limit of two dozen at the promotional price at participating shops nationwide at the drive-thru and for pick-up by ordering online and through the Krispy Kreme app.

“While Americans deal with the rising PPG – price per gallon – of gasoline, we’re lowering our PPOG – price per Original Glaze,” Dave Skena, Krispy Kreme’s chief marketing officer, said in a statement. “Inflation and high gasoline prices are serious and forcing families to make tough tradeoffs. … A dozen Original Glazed Doughnuts for the price of a gallon of gas will help our fans make midweek a little sweeter for their friends and family.”

Krispy Kreme said it will alert fans to the price each week by posting it on Facebook, Instagram, Twitter and Krispykreme.com/offers/beatthepump.

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