CNN+, which was recently launched, will shut down on April 30, the company announced on its website Thursday (April 21).
CNN reports that new management made the decision following its parent company, WarnerMedia, merging with Discovery to former Warner Bros. Discovery.
“This is not a decision about quality; we appreciate all of the work, ambition, and creativity that went into building CNN+, an organization with terrific talent and compelling programming,” Chris Licht, incoming CNN CEO, said in a statement shared by CNBC. “But our customers and CNN will be best served with a simpler streaming choice.”
David Zaslav, the chief executive of Warner Bros. Discovery, said he intends to have all of the company's brands under one streaming service, which also includes HBO Max.
CNN confirmed hundreds of CNN+ staff members were told of the company's decision during a meeting held Thursday (April 20) afternoon.
CNN+ reportedly garnered less than 10,000 daily active viewers two weeks after its initial launch on March 29, CNBC reported.