Photo: Burbach, Brian (uploader)
Dunkin’ Donuts fans are in uproar after the coffee giant altered its rewards program to devalue points and remove free birthday drinks. Dunkin’ rolled out its new rewards program nationwide last week, claiming in a press release that users would get “more food and beverage rewards.” Users on the company’s subreddit say the new program does exactly the opposite, requiring them to spend far more money to get the same rewards bonuses. The new program nixes free drinks for birthdays, instead granting users a 3x boost to their points on the special day. While Dunkin’ states that they increased the rate at which customers earn rewards points from 5 per $1 spent to 10 per $1 spent, users are saying the company drastically raised the reward prices.